Writing a concise bio for a business website may seem like a no brainer. A few paragraphs, hit all the usual points like schools, charity work, career highlights and then, BAM! Bio, check.

Whelp. You say it’s not going to happen, but then it does. It creeps up on you, ever so slowly. One week you realize you haven’t made time to do what matters—what used to matter so much—and you brush it off. Eh. Next week. And then you start a new job.